Pure Lovin’ Chocolate is a family owned and operated company, located on beautiful Vancouver Island BC, Canada. We focus on producing handcrafted, high quality confections, made from only the best organic, Fair Trade, and natural ingredients. We do not use any artificial flavourings or colours, and all of our products are Vegan, Soy Free and Gluten Free. We strive to make our products as pure and simple, as well as delicious and decadent, as possible.

Although we strive to keep all of our products pure and free of allergens, there are some circumstances beyond our control that can cause our products to contain trace amounts of certain allergens.

PEANUTS and TREE NUTS: We do use peanuts, hazelnuts, almonds, pecans and cashews in some of our products, which means that all of our products have the possibility to contain peanuts and tree nuts, even if it is not an intended ingredient.

DAIRY: We do not add dairy to any of our products.

The couverture chocolates that we use to create our products are made without the addition of dairy, but are manufactured in a facility that also produces milk chocolate. The chance of cross-contamination is extremely slim, but for safety and legality reasons, we must say that there may be a chance that our chocolate products contain traces of dairy, even though dairy is never an intended ingredient.

SOY: Our chocolates do not contain any soy lecithin. Soy is not added in any other way to our products, so our products are completely soy free.

GLUTEN: Our gluten free products are prepared in a controlled environment that eliminates any exposure to gluten. We have tested our products to ensure that they are gluten free, as required by the laws of the Canadian Food Inspection Agency.

SESAME: Some of our products may contain traces of sesame and sesame seeds even though sesame is never an intended ingredient.

Our base chocolate is sourced directly from a chocolate manufacturer in Colombia, which is B-Corp Certified (B Corp Certification is a designation that a business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving, to supply chain practices and input materials).

The chocolate is certified under ISO 14001 for environmental management, FSSC for food safety, SMETA for ethical trade and labour standards, and is Rainforest Alliance, USDA Organic (for Organic products), Kosher, and Non-GMO Project verified.

The company has created a sustainability plan with a long-term vision to improve well-being, protect the environment, and increase the income of producers and communities, prioritizing the protection of children, women, and young people across Colombia.

They do this by being committed to increasing the incomes of cacao-growing families by improving profitability, enhancing quality, and creating more direct market connections. Additionally, they actively promote entrepreneurship and income diversification, equipping farmers with opportunities to expand their revenue streams and build stronger, more sustainable livelihoods within the cacao sector. They ensure no forced or child labour is present on the farms they source from. They provide transparent price transfer to farmers, and ensure fair payments by maintaining high price transfer rates and long-term engagement with farmers.

Their environmental practices ensure a deforestation-free cacao supply chain through agroforestry, traceability, and farmer collaboration, Their carbon emission efforts focus on energy efficiency, reducing natural gas consumption, and sourcing 100% renewable energy, alongside optimising logistics, packaging, and sustainable sourcing to lower emissions. They are commited to achieving net zero through decarbonization, assessing the carbon impact of cacao and products, , reducing their water footprint, and adopting circular economy principles. Their waste management strategy focuses on separating and treating waste through specialised recovery processes, including recycling, composting, animal feed and responsible handling of hazardous materials, supported by a strong network of expert partners.

Fair Trace certification assures fair prices and fair working conditions for farmers growing the cacao beans used to produce our chocolate.

All of our products are Vegan, which means they’re made without animal ingredients (no eggs, dairy, butter or honey, or any other products derived from animals), and with non-bone char processed sugars.

We have a retail locations in Downtown Victoria and Downtown Duncan, and also sell our products at many local stores (please see our Retail Locations page) as well as accepting online orders year round. We ship all across Canada, and offer pickup in Central Victoria and Duncan.

Yes, we do! We will work with you to create the perfect fit for your special request. Some examples are; wedding favours, client gifts, parties, birthdays, Christmas gifts or any other occasion where high quality chocolate is needed! Click here for more information on custom orders.

Yes, we offer a selection of our products for wholesale to other businesses. Please click here to visit our wholesale page for more information, and to fill out the application form.